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Email marketing lists are not easy or cheap to gather and maintain. It takes a certain amount of financial investment and financial resources to ensure accuracy. This accuracy is so important because businesses purchase these lists to use in their own marketing and solicitation campaigns. Some lists are used to contact consumers and businesses via telephone, some are geared toward reaching individuals by mail, and some are intended for email communication. Having an idea of the demographic information of the list recipients is beneficial given that messages about products and services can then be tailored specifically to address that group or that group’s unique needs and interests. Email marketing lists are invaluable for growing a business and making contact with potential clients and customers.
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